Two-Thirds of Americans Object to Online Tracking

NEW YORK TIMES [NYTimes Group/Sulzberger] - By Stephanie Clifford - September 29, 2009 ABOUT two-thirds of Americans object to online tracking by advertisers - and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley. The professors say they believe the study, scheduled for release on Wednesday, is the first independent, nationally representative telephone survey on behavioral advertising. The topic may be technical, but it has become a hot political issue. Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too far, and the lawmakers seem to be listening. Representative Rick Boucher, Democrat of Virginia, wrote in an article for The Hill last week that he planned to introduce privacy legislation. And David Vladeck, head of consumer protection for the F.T.C., has signaled that he will examine data privacy issues closely. Marketers are arguing that advertising supports free online content. Major advertising trade groups proposed in Julysome measures that they hoped would fend off regulation, like a clear notice to consumers when they were being tracked. The data in this area, however, has been largely limited to company-financed research or Internet-based research, which survey experts say they believe is not representative of all Americans. So the study - among the first independent surveys to examine this issue - has attracted widespread interest. ... http://www.nytimes.com/2009/09/30/business/media/30adco.html?th=&adxnnl=1&emc=th&adxnnlx=1254316646-aKun0OM1VaGiFVEuPECy5w FAIR USE NOTICE: This blog contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of religious, environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.